CHAMPS Trade Show runs August 26–28, 2026 at the Las Vegas Convention Center, 11am to 6pm daily. Exhibitors typically staff booths with brand ambassadors at $40 to $70 per hour or trade show models at $50 to $95 per hour in the Las Vegas market, usually on a four- or five-hour daily minimum. Local agencies can often fill short-notice and even show-week requests.
CHAMPS is one of the largest counterculture B2B trade shows in the country, and its Las Vegas editions are the flagship events. The August 2026 show runs August 26–28 at the Las Vegas Convention Center (3150 Paradise Rd), with the floor open 11am to 6pm daily.
Three days, thousands of buyers, and a hall full of competing booths: that is an environment where professional booth staffing earns its keep, because attendees decide in seconds whether to stop or keep walking.
What is CHAMPS Trade Show?
CHAMPS is a wholesale buying show — the people in the aisles are retailers and distributors placing orders, not consumers collecting swag. That changes what booth staffing is for. The job is not crowd volume; it is getting a buyer to stop, qualifying them quickly, and connecting the serious ones to whoever writes the deals.
CHAMPS also returns to Las Vegas multiple times a year, which rewards exhibitors who treat each edition as a rehearsal for the next: the opening line that worked in August is the one your staff should carry into the next show.
What do booth models do at a show like CHAMPS?
At a typical convention booth, promotional models and brand ambassadors:
- Draw traffic — engaging attendees in the aisle and inviting them into the booth
- Qualify visitors — asking the two or three screening questions your sales team defines
- Capture leads — scanning badges, collecting contact info, logging conversations
- Demo and sample — running giveaways and explaining products they have been briefed on
- Free up your closers — so your sales staff spend their time with qualified buyers instead of every passerby
The best exhibitors treat booth staff as an extension of the sales team, not decoration. For a deeper breakdown of roles, shifts, badges and lead metrics, see our complete guide to trade show booth staffing in Las Vegas.
What does booth staffing cost for CHAMPS?
Las Vegas market ranges in 2026:
| Role | Typical Las Vegas rate |
|---|---|
| Brand ambassador / promo model | $40 – $70 per hour |
| Booth host | $40 – $70 per hour |
| Trade show / convention model | $50 – $95 per hour |
| Spokesmodel / presenter | $75 – 50 per hour |
A few norms worth knowing. Agencies commonly set a four- or five-hour daily minimum, which maps neatly onto CHAMPS' seven-hour floor day. Custom or branded wardrobe typically adds roughly $5 to 5 per hour. And when a city-wide show is in town, demand for experienced convention staff compresses fast — the strongest talent books first.
Always confirm the specifics — overtime treatment, cancellation windows, badge and parking logistics — with your agency in writing before the show.
Why book local Las Vegas talent?
- No travel or lodging costs — local talent means you pay for booth hours, not airfare and hotels
- Show-floor experience — Las Vegas models work the LVCC circuit year-round (CES, MAGIC, SEMA and shows like CHAMPS), so they already know the venue, the badge process, and the rhythm of a trade-show day
- Backup depth — a local roster makes same-day replacements realistic if someone falls ill
- Compliance — agency talent arrives with paperwork sorted; you are not improvising at the booth
How late is too late to book?
Later than ideal is still workable with a local agency. The best timeline works backwards from doors — brief locked a week out, wardrobe confirmed days out, staff briefed before the floor opens. But local rosters exist precisely so short-notice requests, even show-week requests, can often be filled.
If you are reading this the week of the show: call rather than email, have your booth number and floor hours ready, and be flexible on specific talent. How many people you need depends on your footprint — our guide to sizing a convention booth team covers the math.
What to have ready before you call
- Show details — CHAMPS Las Vegas, August 26–28, 2026, LVCC, plus your booth number
- Hours — full floor coverage (11am–6pm) or peak windows only
- Headcount and roles — e.g., two brand ambassadors for lead capture plus one product demonstrator
- Wardrobe direction — branded shirts you supply, or a dress code the agency fulfills
- The brief — one page on your brand, your products, your qualifying questions, and what a good lead looks like
Exhibiting at CHAMPS or another Las Vegas show this season? Send us your show dates and booth details and we will match you with convention-experienced talent from our roster.
Frequently asked questions
When is CHAMPS Trade Show Las Vegas 2026?
How much does a booth model cost for CHAMPS?
Is it too late to book booth staff for show week?
Do agency booth staff need exhibitor badges?
Can booth models talk about my products?
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