SEMA Show · November 3–6, 2026 · Las Vegas Convention Center

SEMA Booth Models & Staffing

Booth models, product reveal talent, on-camera spokesmodels, and brand ambassadors for the automotive industry’s biggest week in Las Vegas — indoors, outdoors, and at the after-party.

View Our Models
Professional models staffing a Las Vegas trade show exhibit

What We Staff at SEMA

From the booth to the outdoor lots to the evening events — one roster covers the week.

SEMA Booth Models

Experienced booth talent who draw traffic in a packed hall and represent automotive brands with polish and product fluency.

Product Reveal & Display Models

Talent for vehicle reveals, product showcases, and photo moments — comfortable working alongside builds, displays, and press.

On-Camera Spokesmodels

SEMA is one of the most filmed shows of the year. Spokesmodels who deliver your pitch cleanly on camera, take after take.

Brand Ambassadors & Lead Capture

Briefed ambassadors who qualify buyers, scan badges, and keep your sales team in front of serious distributors and shops.

Outdoor Exhibit Staffing

SEMA spills into the LVCC lots. Staff prepared for outdoor activations, demos, and all-day energy in the Nevada sun.

After-Party Atmosphere Models

Elevated ambiance for SEMA-week client dinners, hospitality suites, and brand parties across the Strip.

The SEMA Booking Timeline

City-wide shows compress talent supply fast. Work backwards from doors on November 3.

  • SeptemberBest availability. The most experienced SEMA talent books first — locking your team now means first pick of the roster.
  • Early OctoberBrief your staff: brand story, qualifying questions, product talking points. Confirm wardrobe direction.
  • Late OctoberBadge registration and final schedules. Register agency staff names before show deadlines to avoid on-site fees.
  • Show week (Nov 3–6)Short-notice requests can often still be filled from a local roster — call rather than email, and have your booth number ready.

Planning several shows? See the Las Vegas trade show calendar or our guide to booking models for CES, MAGIC & SEMA.

SEMA Staffing FAQ

Las Vegas market rates typically run $40 to $70 per hour for brand ambassadors and booth hosts, $50 to $95 per hour for trade show models, and $75 to
50 per hour for on-camera spokesmodels, usually with a four- or five-hour daily minimum. Custom or branded wardrobe commonly adds $5 to 5 per hour. Get a written quote for your booth and dates.

Exhibiting at SEMA 2026?

The strongest convention talent books first. Send your booth details and dates for a fast quote.